Jamie Carreiro


Agency: Grand Army

Client: Art Director's Club

In 2013 I was asked to help design the ADC Young Guns award cube, under the theme of "Level Up," bringing in elements of old video game technology. The result was a clear acrylic cube with laser-etched pixel blocks in side. When viewed off-angle the cube appears to be filled with random blocks, but when you look at it straight on the blocks align to form typography. The winner's name appears in each cube as well as the Young Guns branding. And when you turn it 90 degrees, you can see "LEVEL UP" also made of floating blocks. To create these cubes I wrote software that takes text input and builds arrangements out of the small blocks, randomly distributing them along the Z-axis. 3D files generated by this software were sent to a laser etcher to produce the final result.