Client: Art Director's Club / Agency: Grand Army / Creative Direction and Coding
This ADC Young Guns Award Cube uses laser-etched 3D pixels to create a design that changes based on how you look at it.
When viewed off-angle the cube appears to be filled with random blocks, but when you look at it straight on the blocks align to form typography. The winner's name appears in each cube as well as the Young Guns branding. And when you turn it 90 degrees, you can see "LEVEL UP" also made of floating blocks (the tag line for the awards that year).