In-house Production / Agency: PARTY / Creative Direction and Prototyping
Disco Dog is a smartphone controlled LED vest for dogs.
It displays a variety of animated patterns and custom scrolling text in thousands of colors. You can choose an animation or type in a message using the Disco Dog app on your smartphone. If your dog runs too far away and the connection is lost, the vest will show an automatic "LOST DOG" message, asking bystanders to help the lost pup find her way back. It's a fun way to celebrate your pet and also keeps her visible and safe when it's dark out.