CREATIVE CONCEPTS
CREATIVE CONCEPTS
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Client: Namie Amuro / Agency: PARTY / Design and Creative Direction
The official music video for Namie Amuro's Golden Touch makes your finger the center of attention. You place your finger on the screen while you watch the video, and everything in the video acts like it's interacting with you (even though it's not.) Created to help Namie Amuro gain fans outside of Japan, it has been watched in more than 120 countries with a view count of 14 million+.