Client: Bark & Co.
Barkshop Live is the world's first retail store where dogs do the shopping. Working with dog retailer Bark & Co, we created a way for dogs to choose their favorite products without any human interaction.
The idea came to life as a week-long pop-up shop called “BarkShop Live” in Manhattan’s Soho neighborhood. The owners buy tickets and schedule appointments for their dogs. At the store, the dogs will put on a special vest with RFID readers. Dogs then enter and play around with the various products, which are embedded with RFID tags that allow the system to recognize which toys they're most interested in. This result is captured in real-time on an app and fed to a live projection on the wall. As they exit the playground, owners can order the goods through the app, which will be delivered directly to their homes.
Spotify wanted to make something fun for music fans at SXSW, so we helped them invent a new kind of jukebox. This machine doesn't take money and won't let you choose a song. Instead, it looks for band t-shirts and plays any music that you're wearing.
The jukebox uses a custom image recognition system to scan for band images and logos on your clothing. If it sees that you're a true fan, wearing your swag, it will play music from that artist using Spotify. This digital installation was set up at the Spotify House in SXSW 2016 where it was visited by nearly 20,000 people, and is now installed at Spotify headquarters in NYC.
MTV's Look Different campaign wanted to call attention to the gender wage gap in America, so we created the 79% Work Clock. Studies show that women who work full-time are paid only 79% of what men make annually, so the 79% Work Clock lets you know when 79% of the work day has passed. When a woman hears its chime, she might as well go home. We gave hundreds of these clocks to people in workplaces across the country, to serve as a daily reminder that at a certain point, the gender wage gap means women aren’t being paid for their work. We also produced a promotional video and a website to support the project.
To help raise awareness of the Atacama Large Millimeter Array (ALMA) telescope, we collaborated with the National Observatory of Japan to create the ALMA Music Box. With radio signal data captured by the telescope from the dying star R Sculptoris, we produced 70 music discs that can be played on a customized music box. The resulting somber melody is our requiem to the distant dying star 950 light-years away. The project debuted at the 21_21 Design Sight Museum in Tokyo and has gone on to tour several other museums.
For the Japanese band androp’s “Shout” music video, we used shadows and projected shadow animations to tell a story. Using a handheld projector as a spotlight, we used seemingly abstract objects to cast silhouette shadows of the main characters. These silhouettes were also augmented with animations added by the projector, creating an interesting fusion of reality and fantasy. The video depicts the story of a bird-man who is captured and placed in a zoo, but he sacrifices himself to find a way to break free and be with the one he loves.
Psychobuildings frontman Peter LaBier's stage presence is defined by his unique dancing style. For the music video for his song "Wonderchamber," we wanted to emphasize and explore the movement of his dancing body. Using a kaleidoscopic compositing technique, we turned raw footage shot in his art studio into swirling biological choreography. The video premiered on Vice.com, who paid us the following compliment: "...our primary reason for wanting to premiere their new video for "Wonderchamber" is because we were really happy about all the body rolls and other various dance movements that happen in it. Dancing. You know? Just move your body around. Go nuts.".
Psychobuildings "Wonderchamber" from Psychobuildings "Hearts" EP (WonderSound Records 2012) / Starring Peter LaBier / Directed and produced by Jamie Carreiro
Client: Delta Air Lines
The Photon Shower was created to help Delta Air Lines show their commitment to sleep as a priority for weary travelers. Working with Oxford Professor Russell Foster, we invented a first-of-its-kind jet lag treatment device. Taking the form of a tall, walk-in chamber, the Photon Shower provides doses of blue light that actually help your body clock adjust more quickly to a new time zone. Users input their travel info via touchscreen and are given a personalized treatment plan, guided by calming ambient music and custom narration. We premiered a working prototype of the Photon Shower at TED 2013 in Long Beach, California and the reaction was immediate: earned media coverage included Fast Company, The Daily Mail, Huffington Post and CNN.
This video documents the process of David Petruschin’s transformation into the drag queen Raven (RuPaul’s Drag Race Season 2, Rupaul’s Drag Race Allstars), featuring shots of David and Raven in various stages of transformation. Footage switches back and forth between moments of costuming and make up application backstage and on-stage lip-synch performance, creating nonlinear shifts of time suggestive of a memory or dream space. “Feed Me Diamonds” explores and exposes the construct of gender, highlighting how it is created by various elements of performance: what we wear, how we move, and even how we think and relate to others.
The video culminates in a dramatic drag performance filmed at a club in New York City. Raven gives a riveting lip-synch performance of MNDR’s “Feed Me Diamonds” to an enraptured crowd.
As part of an ongoing creative collaboration, I perform live, audio-reactive video projections for MNDR's live show. Using custom software, MIDI control interfaces and a video projector, I perform the light show that accompanies her onstage. MNDR's music is driven heavily by EDM beats and soaring vocals, so we developed visuals that are simultaneously aggressive and delicately flowing. The show is created as a combination of live, algorithm-based forms and cues performed by me using a touchscreen controller. We've brought the MNDR light show to venues throughout the USA, Canada, and parts of the UK.
The annual Adcolor Conference and Awards is not only a forum for the recognition of people of color in the ad industry, but also a moment for building connections between these people. Adcolor wanted to create a fun way for ambitious young people to connect with powerful, experienced professionals. In 2012 the awards were being held in Las Vegas, so we built the Adcolor Slot Machine. Instead of winning money, players are given the chance to win a private breakfast meeting with one of an impressive roster of high-level professionals attending the conference. The fully customized machine was built using the chassis of a real Vegas-style slot machine, refurbished to include a digital display, backlit Adcolor graphics, a handmade message ticker controlling 576 LEDs and custom game software. The images on the wheels of the slot machine are the faces of the conference attendees -- match all three and you meet that person. Each player had the chance to see themselves in the machine as well as the faces of the prize-people they might meet.
ESPN Brand is constantly focused on celebrating great sports fandom in all its forms. In the world of baseball, we recognized an opportunity to highlight a great fan behavior that was happening in San Francisco. At McCovey Cove, Giants fans take to the water in kayaks to try and catch foul and home-run balls that escape the stadium and fall into the water. To reward these enthusiastic fans we created the ESPN Hot Dog Kayak, a floating hot dog stand that gives free hot dogs to anyone on the water. We customized a kayak to add a hot dog holder, condiments, napkins and an umbrella and launched the boat on Cinco de Mayo in San Francisco. It was an instant hit on Twitter and Instagram and earned both local and national news coverage, including mentions on USA Today, mashable, BuzzFeed and the Huffington Post.
Agency: Grand Army
Client: Art Director's Club
In 2013 I was asked to help design the ADC Young Guns award cube, under the theme of "Level Up," bringing in elements of old video game technology. The result was a clear acrylic cube with laser-etched pixel blocks in side. When viewed off-angle the cube appears to be filled with random blocks, but when you look at it straight on the blocks align to form typography. The winner's name appears in each cube as well as the Young Guns branding. And when you turn it 90 degrees, you can see "LEVEL UP" also made of floating blocks. To create these cubes I wrote software that takes text input and builds arrangements out of the small blocks, randomly distributing them along the Z-axis. 3D files generated by this software were sent to a laser etcher to produce the final result.
Agency: Grand Army
Client: Art Director's Club
For the ADC Young Gun's 11 Launch Party we built a giant playable version of the classic video game Pong. Working with Grand Army I designed a custom version of the game that would fit the entire wall of the Art Director's Club. Rendered at 60 feet wide and 15 feet high, it's driven by scratch-built MEGAPONG software that renders our neon pong game at 3,072 x 768 pixels. We built art gallery style arcade controllers and attached them to plinths in the space, creating two pedestals for the two MEGAPONG competitors. Beer-lubricated party goers battled it out across a screen so wide you had to turn your head side to side just to play.
Client: Delta Air Lines
When Delta added bag tracking to their mobile app, they wanted to highlight this feature to create buzz and increase downloads in advance of the holiday travel season. Our idea was to make a video that follows the journey a piece of luggage takes when it's checked onto a flight. I designed and built a custom video-camera-bag, mounting 6 HD cameras at right angles to each other to capture the action in any direction. Once the luggage rig was complete and tested, I flew across the country sending the bag through airplanes and airports to shoot the video. We posted it on YouTube just before the holidays and reached 1,000,000 views in less than two weeks. Downloads of the Fly Delta app went up by 50%.
During a redesign of the Ghetto Film School brand we came up with an idea for a typeface made entirely of gaffer tape. The trouble was that we couldn't make the font look different every time, like it would be if it were handmade. To solve this problem, I designed and built an app that draws from a bank of hi-res images of gaffer tape strips and creates randomly-generated letter forms. Each time you generate type with this software, it looks like an entirely unique layout that was handmade using real gaffer tape. The software outputs 300dpi images ready for print and has been used to create signage for the school, letterheads, posters and other print media executions.
This project is a baby doll that's been altered to look like advertising legend Dan Wieden. While working at Wieden + Kennedy, I was put on a committee to plan their annual Founder's Day Party and we were trying to come up with a game people could play throughout the evening. We settled on 'Baby Dan Wieden,' a game in which everybody tries to be the last person holding on to the baby. You're required to treat it like a real baby, holding it properly, caring for it, and if you don't anyone can take it away from you. So I made this doll, it went to the party, and the next day our winner took it on a tour of NYC in its own Baby Bjorn.