Client: MTV / Agency: PARTY / Creation Direction and Film Direction
The 79% Work Clock is an alarm clock that tells women when they're no longer being paid. Statistically, women only make 79% of what men make, so the clock lets them know when 79% of the day is done.
It was created as part of MTV's Look Different campaign to draw attention to the gender wage gap in the USA. We manufactured hundreds of these clocks and sent them to prominent women in business, entertainment, education, and government.