THE JOURNEY OF A SUITCASE(DELTA)

Client: Delta Airlines / Agency: Wieden+Kennedy / Art Direction, Film Direction, and Fabrication

The Delta Bag Journey video follows the POV of a piece of luggage as it moves through the bag check system of Delta Airlines.

We designed and built a custom filming bag with cameras pointing in every direction, then flew across the US to capture the journey. Created to promote new bag tracking feature in Delta's mobile app, the video reached 1M views in less than a week and helped increase downloads by 50%.