Client: ESPN / Agency: Wieden+Kennedy / Art Direction
The ESPN Hot Dog Kayak is a floating hot dog stand serving hot tasty snacks to people in boats.
In McCovey Cove near the San Francisco Giants' Stadium, fans hang out in boats hoping to catch baseballs that fly out of the stadium. As a salute to these fans, we made the ESPN Hot Dog Kayak to keep them fed (for free!) throughout the game.