Jamie Carreiro


This project is a baby doll that's been altered to look like advertising legend Dan Wieden. While working at Wieden + Kennedy, I was put on a committee to plan their annual Founder's Day Party and we were trying to come up with a game people could play throughout the evening. We settled on 'Baby Dan Wieden,' a game in which everybody tries to be the last person holding on to the baby. You're required to treat it like a real baby, holding it properly, caring for it, and if you don't anyone can take it away from you. So I made this doll, it went to the party, and the next day our winner took it on a tour of NYC in its own Baby Bjorn.