Spotify wanted to make something fun for music fans at SXSW, so we helped them invent a new kind of jukebox. This machine doesn't take money and won't let you choose a song. Instead, it looks for band t-shirts and plays any music that you're wearing.
The jukebox uses a custom image recognition system to scan for band images and logos on your clothing. If it sees that you're a true fan, wearing your swag, it will play music from that artist using Spotify. This digital installation was set up at the Spotify House in SXSW 2016 where it was visited by nearly 20,000 people, and is now installed at Spotify headquarters in NYC.