Jamie Carreiro


Agency: Grand Army

Client: Art Director's Club

For the ADC Young Gun's 11 Launch Party we built a giant playable version of the classic video game Pong. Working with Grand Army I designed a custom version of the game that would fit the entire wall of the Art Director's Club. Rendered at 60 feet wide and 15 feet high, it's driven by scratch-built MEGAPONG software that renders our neon pong game at 3,072 x 768 pixels. We built art gallery style arcade controllers and attached them to plinths in the space, creating two pedestals for the two MEGAPONG competitors. Beer-lubricated party goers battled it out across a screen so wide you had to turn your head side to side just to play.