Jamie Carreiro


During a redesign of the Ghetto Film School brand we came up with an idea for a typeface made entirely of gaffer tape. The trouble was that we couldn't make the font look different every time, like it would be if it were handmade. To solve this problem, I designed and built an app that draws from a bank of hi-res images of gaffer tape strips and creates randomly-generated letter forms. Each time you generate type with this software, it looks like an entirely unique layout that was handmade using real gaffer tape. The software outputs 300dpi images ready for print and has been used to create signage for the school, letterheads, posters and other print media executions.